Miami is experiencing a shortage in inventory for single-family homes, creating a unique opportunity for sellers.
Tried and tested, we’ve come up with the 5 most important steps to take in order to successfully list and sell your home or condo in Miami.
1. PRICE IT WELL
This is listed as number one because, well, it’s the most important. Miami is a competitive market and potential buyers and agents will scrutinize your property especially if they believe it wasn’t priced according to its value. Pricing too high could also turn off potential buyers with a strict range who would have been willing to pay exactly what it is worth.
With the exception of very new or unique properties, bidding wars are typically uncommon in this market, so be prepared to accept a little less than your asking price.
2. STAGE IT
It’s important to stage your home in a way that is clean, and welcoming and will appeal to the largest number of potential buyers. The point is to complement and enhance the charm the home already has. This will also make a huge difference when you have the home photographed professionally, which we get into next.
3. SHOOT IT PROFESSIONALLY
Unless you’re extremely savvy with that new iPhone, we suggest hiring a professional photographer to take stunning, high-res images of your home. These images will be used primarily for your home’s online listing, which is how most agents and buyers look for homes nowadays. It’s truly in your best interest that they stand out from the crowd.
That being said, there is a sweet spot. While it’s important to showcase your property in the best possible light, you don’t want to convey it as something it’s not and risk it being a letdown at the showing. It’s better to list it with pictures that reflect the true condition and potential of the home.
4. CREATE AND SHARE A 3-D TOUR
The greatest benefit of a 3-D tour of your listing is that it allows an unlimited number of potential buyers to tour the property. Someone could find their dream home without even getting off the couch. Then they’ll pick up the phone and call you.
5. HIRE A REAL ESTATE PROFESSIONAL
Some homes go on the market with the wrong listing agent and stay there for months. All of a sudden, a new agent takes on the listing and it sells in a week! What we mean to say is, to make sure your most valuable investment is in the right hands. The right listing agent for your home is one who takes the time to truly understand everything about your listing, is a marketing expert, possesses a strong online presence, and is well-experienced and connected in the South Florida market.
Ready to take these steps? Call real estate professional Jackson Keddell today to discuss the future sale of your home or condo.
